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The 2023 Prius is an all-new fifth-generation model of Toyota's groundbreaking hybrid sedan. It's hard to believe that the Prius has been around for 26 years and now spans five generations. A firm favorite with eco-conscious motorists, the Prius is no longer sluggish or associated with tree-hugger stereotypes. It’s gotten more stylish, spacious, technological, and economical.
The 2023 Prius is offered with a choice of two powertrains. The regular hybrid provides 194 horsepower, while the 2023 Prius Prime plug-in hybrid ups that to 220 horsepower, the most seen on any factory Prius to date.
Three trims are on offer for the 2023 Prius trim. The Prius Prime offers a similar trio of trims, albeit called SE, XSE, and XSE Premium.
As expected, the base LE trim is suitably equipped with single-zone climate control, a digital instrument cluster, and six USB-C charging ports. Step up to the Limited variant, and you’ve got heated and ventilated front seats, a power driver’s seat, and an 8-speaker JBL audio system, among other exclusive features.
Want to know more about the 2023 Prius? Call our friendly sales team at Thomasville Toyota in Thomasville, GA. We’ll be glad to answer all your questions and even hook you up with a test drive.
The 2023 Prius eschews previous generations' somewhat quirky interior designs for a more car-like dashboard and cabin design. Toyota indicates that the Prius is a regular car and should be treated as such. It is the future, after all. With a 91-cubic-foot cabin, this compact car can easily seat up to five adults. Furthermore, the 2023 Prius offers a spacious 20-cubic-foot trunk, larger than those on most midsize and executive sedans.
Every 2023 Prius includes single-zone climate control and a 7-inch digital instrument cluster. You’ll also find wireless Apple CarPlay® and Android Auto™ as standard across the range. The base screen for the infotainment system is an 8-inch touch screen unit on LE and XLE, but Limited gets a 12.3-inch touch screen, that's optional on XLE. LE and XLE also receive a six-speaker sound system, while Limited gets an 8-speaker JBL system and heated and ventilated front seats, among other niceties.
Six USB-C charging ports covering the front and rear are standard on every 2023 Prius, as is a 60-40 split folding rear seat, at least six cup and bottle holders, and myriad storage options within the cabin.
The 2023 Prius Prime sees some sporty red accents to its interior, which otherwise remains identical to the 2023 Prius.
The 2023 Prius and the 2023 Prius Prime showcase new styling that makes them stand out less from the rest of Toyota's range but still look distinctive. You can see that Toyota's Mirai has been a styling influence for the fifth-generation Prius. Slim LED headlamps and tail lamps cap off an aerodynamic stance, while alloy wheels of up to 19 inches are on offer.
The 2023 Prius is offered in six colors, and Toyota notes that some may be trim-specific or extra-cost options.
The 2023 Prius sees a 2.0-liter four-cylinder engine paired with an electric motor and a CVT gearbox. Developing 194 horsepower, this set-up sends power to the front wheels. An all-wheel-drive system can be specified, and this variant receives 196 horsepower. Zero to 60 takes 7.1 seconds according to Car and Driver's testing, beating Toyota's very own Camry Hybrid and the competing Hyundai Elantra Hybrid.
The 2023 Prius Prime uses the same powertrain, but a beefier electric motor enables a system total of 220 horsepower. It’s also got a larger lithium-ion battery for up to 40 miles of electric-only motoring. Both variants receive an 11.3-gallon gas tank.
The 2023 Prius is technologically advanced and spacious and packs in plenty of safety features. It warrants serious consideration if you're in the market for a midsize car. That’s why you have to swing by Thomasville Toyota in Thomasville, GA, and test drive the new Prius.
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